Three square tiles labelled Identity, Voice and Web slide together into one blue outlined rectangle that reads One person, start to finish.

Portrait of Zahin Sultan

[AALBORG, DENMARK][EN / BN / HI / UR / DA]

Zahin Sultan working at his laptop with headphones on. The clip is silent until you turn sound on.

IdentityVoiceWeb

I build brand identity, voice and live websites for small brands, one person start to finish. Made with Claude. The work here is self-initiated practice. I also worked in support and market operations at Subaio.

ZAHIN SULTAN

Selected projects

Identity, Voice, Guidelines, Live site

Getta Burger. One burger, done best. A comic-book identity, voice and site for a one-item burger shop. Self-initiated concept.

Live site for Getta Burger (opens in a new tab) Brand book for Getta Burger (opens in a new tab)

  1. Getta Burger
  2. Spilled Beans
  3. Banchan Jib
  4. Newtrals
  5. Bonsoir
Getta Burger website preview

A launch film for Monaio

I worked in Support and Market Operations at Subaio in Aalborg, from February 2025 to June 2026. The Monaio launch film is something I made on my own and proposed to the company. It was not a commissioned deliverable.

Monaio connects your bank, read-only, to AI assistants like ChatGPT and Claude, so you can ask questions about your own money. The film runs 47 seconds, built from motion graphics and phone demos, with recorded keyboard sounds instead of music.

I start with thinking. Here is what follows.

    Zahin Sultan in a grey suit and black shirt, seen in profile, looking off to the left.

    One person, one rule. Strategy first, then design. Nothing is drawn before I have decided it. Words and visuals made together, so they sound and look like one brand. A site that proves it, live, not a mockup.

    Zahin Sultan: status and how I work

    Status

    I am offline. Write anyway, I read everything first thing.

    --:--:-- till open

    Look

    I draw the identity myself: logo, colour and type, kept the same on every screen.

    Voice

    I write the voice down as rules, so the words sound like the brand without me in the room.

    Web

    I build the site and put it live, matching the guidelines, not a mockup.

    Process

    1. 01/08 Intro call
    2. 02/08 Questionnaire
    3. 03/08 Category read
    4. 04/08 Positioning
    5. 05/08 Identity
    6. 06/08 Voice guide
    7. 07/08 Guidelines
    8. 08/08 Website live

    01 / 08

    Intro call

    Before you pay. A free 20-minute call. I check whether the kit fits you, then quote a fixed price.

    02 / 08

    Questionnaire

    Week 1. You answer a short set of questions about the business, the customers and what you want to be known for.

    03 / 08

    Category read

    Week 1. I look at how others in your category look and sound, and where there is room.

    04 / 08

    Positioning

    Week 2. One page that says who you are for, what you promise and why anyone should believe it.

    05 / 08

    Identity

    Week 2. Logo, colour palette, typography and graphic elements, built from the positioning.

    06 / 08

    Voice guide

    Week 2. Tone principles, words to use and avoid, and before-and-after examples.

    07 / 08

    Guidelines

    Week 3. Everything above, written into one brand book so it stays consistent.

    08 / 08

    Website live

    Week 3. A one-page site, designed, written and built to match, live at hand-off.

    I study
    sometimes.

    Four independent studies of how big brands look, sound and work, and what I would fix. I wrote them from public sources and my own observation. No brand was involved.

    Want to talk about a study? zsshuddho.22@gmail.com

    2026 A to Z isn't a strategy. LEGO 47 themes filed A to Z

    Study 1 of 4: LEGO