BRAND
BOOK
V1.0
One burger · done best · ♥

GETTA

BURGER

Brand Guidelines  ·  2026 Edition

02

THE STORY

Why one burger?

Other places give you a menu the size of a novel.
We give you the correct answer.

GETTABURGER opened on the corner of Hungry & Impatient with one conviction: choice is not generosity. A forty-item menu is a restaurant asking the customer to do its job. So we did the deciding ourselves — once, properly, forever.

Beef, cheese, caramelized onions, house sauce, buns. Assembled in the sacred order by people who care about you a frightening amount. Nothing more. Nothing less. We love you too much to confuse you with options.

The founding argument

“Can I gettaburger?” — asked by every single person who has ever walked in. The answer has never once been complicated. We named the restaurant after the question.

The 45-minute rule

Onions go low and slow for forty-five minutes. We stand there stirring and thinking about you the entire time. It's a little much. We know. It's staying.

Monday, we rest

Closed Mondays. Not for logistics — we rest and think about you. The brand is a restaurant with feelings, and it has never pretended otherwise.

03

BRAND POSITION

Category of one
Positioning statement

For people who are hungry now and tired of deciding, GETTABURGER is the burger restaurant that serves exactly one burger — because unlike every other fast-casual chain, which competes on how much it offers, we compete on how completely we've already chosen for you.

Category

Fast-casual burgers. We enter as the anti-menu, not the cheapest or the biggest.

Who it's for

Decision-fatigued adults, lunch-rush regulars, and anyone who has ever stared at a menu board too long.

The enemy

Choice paralysis. The novel-length menu. The eleven-minute group order. Modifications.

Proof

One item. Nine dollars. Eleven-second menu read. Forty-five minutes of onions per batch.

1
burger
0
regrets
45
min onions
∞
love
04

PRODUCT POSITION

Item 1 of 1

THE BURGER

$9

The only burger on the menu, and the only one that needs to exist. One price, one build, one answer. Modifications: no. (lovingly)

01 · Buns
Toasted. Pillowy.
02 · Onions
45 min, low and slow.
03 · Cheese
Melted until it surrendered.
04 · Beef
Smashed with unreasonable force.
05 · House Sauce
Secret. Stop asking.
06 · The Other Bun
Also perfect. Obviously.

The range strategy

The burger never changes. Everything around it can: drinks, fries, seasonal sauces for the café side. Line extensions orbit the burger. They never replace it.

Price posture

$9 is deliberately unremarkable — the point is not value, it's certainty. We never discount the burger. Discounting implies it needed help.

Order-ahead

Tell us when you're coming and it's hot, ready and mildly possessive on arrival. Speed is the only thing we let ourselves brag about twice.

FEEL
IT!
05

PERSONALITY & EMOTION

GETTABURGER is a friend who has already ordered for you and will not be taking questions. Warm, loud, bossy, and slightly too attached.

Aggressively affectionate

Every instruction is an act of love. “You will eat it. You will be happy. That's an order. ♥”

Confident to the point of rude

We never hedge. The burger is correct. The menu is finished. The debate is over.

Self-aware, never smug

We know 45 minutes of onions is unhinged. We say so first, then keep doing it.

The emotional arc a guest moves through
RELIEF

Nothing to decide.

→
AMUSEMENT

Is this place serious?

→
DELIGHT

Oh. It's genuinely great.

→
BELONGING

They remembered me.

What we are actually selling: the relief of not having to choose, wrapped in the feeling of being fussed over.

06

BRAND VOICE

Say it loud, say it once

Short sentences.

Then a shorter one. Rhythm does the shouting so we don't need three exclamation marks.

Commands, not offers.

“Order ahead.” “Eat it.” “Stop asking.” We instruct, because we've already decided.

Undercut with a ♥.

Every bossy line ends soft. The heart is the apology we never actually make.

Jokes at our expense.

The staff are menaces, Zahin does nothing, two of the three people who know the sauce are Sadia.

Say this

“That is the only thing you can get.”

“Reading time: 11 seconds. You're welcome. ♥”

“We cry so you don't have to. You're welcome.”

“Monday we rest and think about you.”

Never this

“Explore our wide selection of options.”

“Customise your burger your way!”

“Artisanal, hand-crafted, elevated.”

“We apologise for any inconvenience.”

Rule of thumb — if a sentence could appear on any other burger menu, it is not ours. Rewrite it until it could get us in trouble.

07

THE LOGO

Primary lockup & clear space
GETTABURGER mark
GETTABURGER

Horizontal lockup — the default across signage, web nav and packaging.

Construction

Set in Montserrat 900, tracking −0.02em. “GETTA” in Orange, “BURGER” in Cyan, both with a 1.6px ink stroke and a 2.5px hard ink drop-shadow at 45°. The stroke sits under the fill (paint-order: stroke fill) so the letterforms never thin out.

Clear space

Minimum clear space on all sides equals the cap-height of the “G”. Nothing crosses it — not a burst, not a halftone edge, not a nav item.

Minimum size

Wordmark: 120px wide on screen, 30mm in print. Below that, drop to the mark alone.

GETTABURGER

Nav size — 1.45rem

GETTABURGER

Print / packaging

GETTA
BURGER

Stacked — tight spaces

08

LOGO VARIATIONS

Six approved · four forbidden
GETTABURGER
01 · Primary horizontal
GETTA
BURGER
02 · Stacked
03 · Mark only (app / favicon)
GETTABURGER
04 · On ink — stroke removed
GETTABURGER
05 · One-colour ink (embossing, receipts)
GETTABURGER
06 · Ink on brand orange
Misuse — all four are violations
GETTABURGER

Never skew or stretch

GETTABURGER

Never recolour off-palette

GETTABURGER

Never soft-shadow — shadows are hard, ink, 45°

GETTABURGER

Never letterspace the wordmark

09

COLOUR PALETTE

Print on cream, never white

Getta Orange

#FF6B1A
Primary. Buttons, “GETTA”, hero fills. Roughly 30% of any layout.

Burger Cyan

#14C4DE
The counterweight. “BURGER”, focus rings, secondary buttons. ~20%.

Paper Cream

#FFF3DC
The ground. Every surface starts here — never pure white. ~40%.

Comic Ink

#1A1208
Every outline, every shadow, all body text. Never black. ~10%.

Yellow
#FFD21E
Pink
#FF5C8A
Red
#EF3E36
Cyan Pale
#C9F2F8
Bun
#F7A94B
Cheese
#FFC431
Patty
#8A4A22

Ratio

Cream 40 · Orange 30 · Cyan 20 · Ink 10. Accents (yellow, pink, red) are seasoning — never a background.

Always outlined

Any coloured shape gets a 3–4px ink border and a hard 4–10px ink shadow at 45°. Colour without an outline is not our colour.

Contrast floor

Body copy is always ink on cream or cream on ink. Never ink on orange below 16px, never cyan on cream for text.

10

TYPOGRAPHY

Two families. No exceptions.
Display
MONTSERRAT 900

Use for: headlines, the wordmark, buttons, badges, prices, sound effects, nav. Always uppercase, tracking −0.01em, line-height 0.95.

Never for: paragraphs. It has no lowercase life in this brand.

ABCDEFGHIJKLM
NOPQRSTUVWXYZ 0123456789

Weights in use: 800 (UI) · 900 (display)

Body
Comic Neue

Use for: every sentence a human reads — menu descriptions, story copy, captions, form labels, the apologetic asides. 16px / 1.6.

Never for: headlines or prices. It is the warm voice, not the shout.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Weights in use: 400 · 700 · 800

The scale in practice
HERO

Montserrat 900 · clamp to 9.5rem · stroked

SECTION

Montserrat 900 · 3rem · flat ink

SUBHEAD

Montserrat 900 · 1.05rem

Body copy sits here.

Comic Neue 400/700 · 16px · 1.6

KICKER PILL

Montserrat 800 · .8rem · .18em tracking

11

MASCOTS

The burger & the menaces
The Burger

Mascot 01 — The Burger

The hero character, not a product shot. On the site it rides the scroll and parks itself in the whitespace beside whatever you're reading. Always cyan-bottomed, ink-outlined, slightly tilted. It never sits perfectly straight.

Sadia

Sadia — Head Chef

Best burgers in the universe. There can be no competition.

Zahin

Zahin — He's There

Doesn't do much. Does it honestly.

Shanaz

Shanaz — Chaos

Messes up on purpose. Don't tell Sadia.

Mascot 02 — The Gang

Three real people, drawn as comic panels. They carry the jokes the burger can't. Always rendered in the same halftone-and-ink treatment, captioned in a yellow caption box, and described by their flaw rather than their credential.

Sound effects are a brand element

SIZZLE! · GLORP! · CRONCH! · SLURP! · DO IT!! — set in the starburst, rotated −8°, one per section maximum. They mark energy, not information. Never use them to label a product.

SIZZLE!
GLORP!
SLURP!
12

IN THE WILD

The brand, one page
GETTABURGER
Packaging band

Ink band, cream wordmark, cyan “BURGER”. Wraps the box. The only copy allowed on it: ONE BURGER. DONE BEST. ♥

CAN I
GETTA
BURGER?
YES.
Poster / window vinyl
Receipt footer

1 × THE BURGER — $9.00
Modifications: no (lovingly)

Tue–Sun · 11:00–22:00
1 Burger Lane, corner of Hungry & Impatient

Every burger you stack, we forgive one of your sins ♥

Positioning

The burger place that already decided.

Voice

Bossy, warm, funny, ends in a heart.

Look

Comic ink on cream, hard shadows, halftone, tilted panels.

Feeling

Relief, then delight, then belonging.

ONE BURGER. ZERO DECISIONS. INFINITE LOVE.

© 2026 GETTABURGER · Brand Guidelines v1.0 · One burger. All rights reserved.